The years ahead present optimal opportunities in the digital landscape as technology evolves and spans across the enterprise.
In order to adapt and move ahead of the new norm, it is vital to say abreast of the latest technology and trends taking shape in business operations. Thus with the increased demand in IoT, cloud computing and app development, the internal learning platforms must be designed to allow employees to have access to the critical training modules in these areas especially if the skills are directly related to the scope of their job.
Additionally, the future office brings expectations to adapt quickly to change, work smarter and increase productivity through digital engagement and collaboration. Fortunately with the advent of the digital era, there are optimal mediums to enhance and develop knowledge in all of the prominent skills required for the 2020 workforce. Check-out WalkMe — a guidance and engagement Platform that drives users to action as they use software or websites.
For those who fall behind in embracing enterprise collaboration will miss the pivotal step into the future of business. Recent case studies and reports reveal how important it is to not only evolve with technology but also shift into a leadership culture that will thrive in today’s digital environment. The Workforce 2020 reports the importance for leaders to build a collaborative infrastructure facilitated by pervasive communications.
“One core attribute of leadership in the future will be to bring smart people together to think in more fluid, dynamic ways, and to solve problems that have never been solved before. Leaders will need to architect creative cultures that can constantly produce new ideas and new skills.” —Annmarie Neal, VP of Talent Management and Development, Cisco
Going beyond the traditional office, the digital transformation age brings increased global connectivity, integration, and interdependence in the economic, social, technological, cultural, and political spheres — organizations need to reshape their business model and strategy to conform to the #newwaytowork. By incorporating the latest technology and publishing the right tools and resources for employees, there’s greater potential to build the digital collabortion culture. This coupled with leadership adoption and transparency on the impact of the change will close the gap on disengaged workforce — redefining enterprise digital collaboration will inspire and empower the workforce to do their best work!
The communication landscape has shifted from traditional methods, like email or the newspaper, to online mediums. Whether it is for networking, weather alerts, news bulletins, job searching, training or merely just staying in touch, social media has become a norm in today’s society.
Social networking channels have expanded two-fold over the years and businesses have adopted versions of these channels to build internal workforce engagement. Whether you interact on social or business networks, keep in mind that ALL activities in the digital world leave lasting impressions not only amongst your collaborators but also posts that can not be erased.
Online activities are public (unless identified as private), and search engines make it quick and easy for anyone to learn about your e-footprint. The economic environment has also made companies increasingly cautious and any information that raises a red flag in social profiles can quickly turn your career into high gear or abruptly end it with little to no notice. Note that the stored communications act makes it unlawful for an employer to obtain an employee’s personal communications from an internet service provider without the employee’s authorization.
When using professional networking sites such as LinkedIn, follow the online networking protocols and interact with caution to protect your professional reputation. When showcasing industry knowledge, links to articles of interest and information about your achievements will pave a positive e-footprint.
While enterprise social collaboration is slowly taking shape across organizations, mobile application engagement is being introduced as more and more apps are published. A great example of the shift over the years is the employee newsletters that went from paper distribution to email marketing platforms and now there’s an app for that team newsletter — 36% of smartphone owners use messaging apps such as WhatsApp, Kik, or iMessage (Pew Research Center 2015 — Source: https://www.hubspot.com/marketing-statistics).
Online reputation management is not just for the big brands, it’s for everyone who wants to protect their identity and maintain the image to be known for. The digital communication landscape can spread news and information quicker and across borders, making the world more connected than it has ever been. Keep in mind while interacting online, no matter where your journey takes you, the e-footprint will always follow!
For centuries the public received news and information through the newspaper, TV and various digital mediums. Today, social media platforms are breaking down barriers across the globe by introducing live video streams.
Digital devices and the online channels are changing the way people engage — these mediums give not just journalists and broadcasters a live feed to report daily events, but also a pathway for the public to manifest stories, pictures and videos.
The latest trend is to push live video on social media through Facebook Live, Meerkat or Periscope. These channels depict only a small number of examples of how the world is socially connected and playing an integral role of how communication and responsiveness takes place. As technology evolves so will the platforms to offer users optimal options for the world to become more interconnected than ever.
These advances are shaping the future of work and changing the social workplace. This leads to the need to create adaptive organizations to foster a culture of openness and collaboration beyond email — thus driving greater leadership trust and transformation in information exchange.
The speed of technology is developing automation of jobs at a rapid pace that most businesses are not able to embrace the advancements and comprehend the value. To get started on the journey to ‘go live’ here’s a few resources:
Where will the new digital generation and impact of intelligent technologies take the workplace? Stay tuned for the next update on the future of work vision that identifies the workplace without email!
As the digital media landscape evolves in the enterprise, clearer definitions and similarities are surfacing to elaborate on the social technology so that users have a thorough understanding of the intent. It is natural for the general perception of employees to equate enterprise social networking (ESN) with the social media networking platforms (i.e. Facebook, Twitter, etc.) but the key concept of both are fundamentally distinct. Social business networking (i.e. jive, yammer, sap jam, etc.) enables professional collaboration within the internal organization while social media networking offers channels to communicate information across public domains — keep this in mind when actively engaging on enterprise social networks.
ESN lends itself to the cutting edge communication that all generations can immerse themselves into in the workplace. Through the customized spaces and groups, employees and teams can manifest news, information, videos or pictures across the platform at any time of day — thus narrowing the collaboration gap between remote teams.
This takes on a fresh new concept of how employees can adopt social engagement within their teams. There are numerous options to incorporate discussions as well as share knowledge through socialistic hubs and customized enterprise social networks provide an array of channels to do so — here’s a few companies using ESN effectively:
The Rise of the Enterprise Social Networks report not only outlines the evolution but also identifies the value:
An average 3% to 5% return on social engagement. The most engaged businesses
are reporting a calculated 7.7% business impact. The lowest performers achieved
a 1.9% estimated return.
Improved marketing and sales effectiveness. The top two areas where executives
thought social engagement had real value were improved marketing and sales
effectiveness (84%) and increased sales and market share (81%).
New ideas for products. 57% realized big returns either by crowd sourcing new
products or letting customers know new products will be derived from future
Learning the functionality of the organization’s ESN will drive online interactions to create trust, foster group dynamics, build connections and influence positive experiences as well as develop leadership transparency. But why? Companies are shifting from the ‘static intranet’ to a new ‘social business tool’ — the world is moving toward transparency and openness combined with ease of accessibility to information. To draw in on the evolution of communicating, organizations are redesigning and filtering out complexity — it will take time for employees to adopt and reap the value but the benefits will begin to reveal an increase in workplace productivity and virtual collaboration.
In closing, McKinsey & Company, states:
By following a few simple principles, leaders can realize the vast potential of social technologies to engage employees and transform organizations.
How prepared are you for the 2020 workforce? The years ahead present exciting opportunities in the digital landscape as well as media channels as technology evolves and spans across enterprise social networking — are you ready?
In order to adapt and move ahead of the new norm, it is vital to stay abreast of the latest technology and trends taking shape across business operations. Thus with the increased demand in cloud computing, social media and app development, the learning platforms must be designed to allow employees access to the critical training modules in these areas especially if the skills are directly related to the scope of their job.
Fortunately with the advent of the digital era, there are optimal mediums to enhance and develop knowledge in all of the prominent skills required for the 2020 workforce. The evolving EA can easily kick start a development plan — here are a few posts that can help guide through the learning path forward:
Russ Ruffino : “So, before you get started, ask yourself two questions:
- Are you willing to face that fear and demand what you’re worth?
- Are you willing to do hundreds of tests until things “click”?
Look yourself in the mirror. Be honest with yourself.
If you’re not ready, then stop now. You will save yourself years of false starts and mediocre results.”
If you are ready to move forward, check out Ruffino’s post: Here are the 6 steps I used to transform my business, including my exact numbers and specific hacks. Without the know-how in social media and the IoT, most of these steps may not have reaped the same results for Ruffino.
Making the tough decisions about your future in the beginning may be a struggle but in the end, as long as you stay the course, the steps you take now will bring long-term success.
Stay social and remain on the never ending path of self-discovery!
Are you an assistant who rises above the call of duty and incorporates the latest business trends into your daily routine?
If you answered yes, then you are more than likely exploring ways to immerse social media into the office and blend it with the current resources you already have.
Where do you start and how do you successfully launch social media so those in your office will applaud you for your efforts? First become attuned to social media in the workplace and how it impacts daily communication. Then become familiar with effectively managing online engagement and the importance of a social media policy. And if your office does not have a social media policy, then suggest that one be created and adopted by all employees — Coca Cola provides a guide on participating in social media, both personally as well as when you are acting in an official capacity.
For training, resources and more, check out these links:
And check out the marketing trends to leverage ways to maximize social media: Social Media Marketing Trends for Small Business
Now that you are armed with the tips and resources, take the plunge and create a communication medium that will provide the office with a channel to in-depth information they can put to practice at work today!