Enterprise Social Media Help

Make It Your Own

The socialverse has become the most widespread medium to share, connect and engage. Resulting in “word of mouth” online much more contagious and viral.

Before you publish your content and stamp your name on it, ensure that it is “your own” creative work. If you are citing excerpts or quotes, give proper credit to the author.

Here’s a great article written by Jonathon Bailey, “5 Copyright Facts Every Blogger Should Know” that highlights key points to consider before publishing content. And YouTube offers some tips, especially when publishing music.

Posting content online, whether it be your website, blog or social networking sites, you should stick within the law. Additional tips and resources can be viewed at Copyright. There is a also a published circular (No. 66) specific to the Copyright Registration for Online Works.

If in question, just “make it your own” and there will be no boundaries crossed or lawsuits to debate!

I Want to Blog!

So you have a desire to blog, but don’t know where to begin? For starters, you need to sit down and note the reasons why you want to blog. If your focus is to predominantly sell, think again. Sales pitch won’t go far, but building influence will.

Blogs for the most part are public, and usually consist of a stream of commentary, thoughts, and ideas. By sharing news, knowledge and information, you will attract an automatic follower audience. People seek to learn and gain knowledge through published content that is fresh, intriguing and worth the time to engage. As an audience connects, contributes and collaborates through your blog, you will soon have a trustworthy community foundation.

Now that you have your reasons outlined and adjusted your focus, choosing a host is the next step. With the number of platforms available, you can create a blog for free and start posting within minutes. Here’s a few to choose from: blogger; wordpress; or typepad. Each host provides tools and resources to help get you started and launch your first post.

Above we talked about your focus and reasons for starting the blog, and another element to add to your blogging strategy is goals. This will help you keep your blog active and mainstream. For instance, your goal is to build a longstanding customer base. To do this, two objectives come to mind 1) create awareness of your brand; and 2) share information about your service lines. In order to successfully attain your goal, an active blog presence will need to be incorporated into your schedule on a daily basis.

There maybe times when your brain is clogged and can’t think of a word to piece together a sentence but don’t give up and abandon your blog. The copyblogger offers some great tips and writing resources that will guide you to creating your published content.

To sum it up, the key to blogging is having a clear vision of what you intend to publish, what goal do you want to reach and how much time do you have to invest in this communication medium. Blogging is one of the most effective ways to communicate online and opens up another door for prospects to enter into your world. Implement a blog today and discover what traditional media can bring through the door!

Build Your Brand Value Through Social Media

Is it necessary to have a website to build your brand value? To drive traffic to what is published, the content needs to be regular and fresh regardless of which online medium used. Content is king!

For the newbie business with a limited budget, a website no longer needs to be a priority after purchasing the domain. Once a product or service is established through the business, a review of where the target audiences are is a pivotal step when developing the strategy. Social media has evolved over the last few years, bringing a vast number of users to the online world. And social networks are already formed, providing an automatic consumer base. So why not use one of these mediums to launch a business and build brand value?

With a well-established product or service, coupled with the right content published, credibility and influence can be built without a website. Yes, a website has been the traditional means of promoting online, but the social networking sites (majority are FREE) have expanded to allow for optimal publishing options, from general content to video uploads.

Take the following into consideration before you allocate a portion of your budget to a website.

Facebook – Community Services or Consumer Products, including nonprofit industries can monetize their brand through Facebook with a fan page. This platform is ranking in the top three, topping out at over 350M users. Although design of the dashboard is restricted, there are a number of applications that allow a user to incorporate and upload content, including collaboration with people through discussions and blog entries.

LinkedIn – A business providing consulting services, coaching or a practice fulfilling a professional need, then LinkedIn is a network to get plugged into. With over 60M users, predominately business professionals, provides the the channel to engage, empower and establish a brand across the nation.

Merchant Circle – A business with a storefront or a restaurant can build a dashboard and attract an audience through many of the platform’s features, including a blog and posting a coupon.

MySpace – For those immersed in the entertainment or music industry, including event planning, consider using MySpace. It is an established network of over 130M, open to ages 13 and up. The global platform allows for customization of profiles (including HTML/CSS) to change the general appearance of the page. Additionally, the applications are phenomenal from event countdowns to music/video uploads.

These social network sites have one feature in common, the ability to add a status update of “what you are doing” or “working on”. And by coupling one of the above with “Twitter”, are a start to monetizing the business brand with little to no dollars to put down but require the investment of your time. Being actively involved in the network(s) is key!

No matter what the industry, the art of selling applies to attracting customer interest. By exercising influence rather than hard core selling, a natural flow of followers and/or network contacts will build a trustworthy audience and customer base. Once capital has been established, go ahead and invest in that website!

Don’t Under Estimate!

Over the last few years blogging soared not only in the business arena but also moved into the households!

Anyone who has knowledge, information, humor or tips to share, then the internet is the optimal gateway to embrace and publish content.

Take for example the “mommy blogger” aka Heather Armstrong or “blopper” (dooce.com), with her advice and resources she attracted over 850 million readers. She went from blogging as a hobby to a full fledged full time professional in the industry. On top of that, Heather Armstrong has a story that many of the readers out there can resonate with and for the most part may have experienced.

And most recently, Lauren Luke, took her passion to a level she never imagined. A video in its simplest form, showcasing “how to’s” was posted on YouTube and BAM her life changed. With over 2 million views her YouTube sensation has made her the 2nd most popular UK YouTuber! Lauren Luke took her passion online and the information she posted proliferated across the globe, resulting in being one of the most famous make-up artists and the launch of her own product line “by Lauren Luke” which is available for purchase online.

Before rushing off to YouTube or creating you own blog, sit down and map out the reasons for publishing content. The above examples show how content can be monetized through people on the internet and it proves that following a passion can manifest BIG DREAMS. So rather than thinking dollar signs, reach to the depths of talents untapped and figure out what kindles the passion to get out of bed each day. Perhaps, an industry expert? Or bear natural insight to give consumer advice on products? What about a worldwide traveler who can give enthusiasts something Samantha Brown’s travel channel is not?

People thirst for knowledge, tips and resources and by emerging into the right genre, the content published will go viral. So don’t under estimate the use of today’s modern technology and the ability of social media to ignite your business, passion or just simply be heard!

No Social Boundaries Online

A century ago people gathered at Starbucks, kitchens or water coolers to chat, gossip or vent. In this decade, people are forming in record numbers online and in community networks to engage in the same type of conversations but making it seamlessly possible for anyone to join – there’s no social boundaries online!

The floodgates of how we communicate are wide open through twitter, facebook, myspace and countless others, giving the world an opportunity to have conversations with others in mass numbers.

Social Media has not depleted or changed how people talk, it has enhanced the number of mediums to get engaged. And it has allowed information, knowledge, opinions and news to go viral across the world, reaching the public in seconds rather than hours.

Although the level of control is non-existent, the advantage to expand your reach counterbalances that concern. Why? If you learn the basic fundamentals of how to use social media to your advantage and understand that influence is the foundation to relationships, then the potential of social media backfiring would be minimal.

Don’t get left behind in the 20th century because you fear the unknown. There’s a plethora of information and resources to learn basic concepts. So if you are not already engaged online, click here to understand the benefit of both online and offline social networks. And for those already immersed, click here to take your social media strategy to the next level!

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