Don’t under estimate the power of social media but at the same time keep it simple!
There are numerous ways to break into the online mediums to maximize the global reach and there are also ways to break your brand all together. If you over extend your posts, communications or tweets, you could end up turning multiple users away rather than tuning them in.
Keep in mind that the key to success in social media is to engage not to rage the community. The best way to ensure that you are maintaining a positive active presence online, know the basic rules and stay up-to-date with the evolving channels. Here are a couple of highly recommended sites that provide the latest tips, trends and resources in social media:
Social Media Examiner: a free online magazine designed to help businesses discover how to best use social media tools like Facebook, Twitter and LinkedIn to find leads, increase sales and generate more brand awareness. Offering a unique single source of knowledge, the site contains comprehensive articles and videos on how to use the best social media tools, along with original case studies, reviews of the latest industry research and advice direct from the world’s leading experts.
Social Media Today: an independent, online community for professionals in PR, marketing, advertising, or any other discipline where a thorough understanding of social media is mission-critical. Every day, we provide insight and host lively debate about the tools, platforms, companies and personalities that are revolutionizing the way we consume information. All of our content is contributed by our members and curated by our editorial staff.