Don’t just post, back it up with personality and unique snippets. Give users a piece of your business that isn’t an ad or marketing campaign. Being a copy cat of information won’t boost your credits but authenticity is key to growing followers, customers and establishing rapport in the market. In any given industry, social media can make or break your brand.
In today’s PR world, negative publicity can not be ignored and companies get high marks when they respond to feedback. It has to be addressed or else it can produce unwanted global attention — not the best way to draw media frenzy to you or your business. With over 600 million people on Facebook, 200 million tweeting and 100 million connected through LinkedIn, there’s more power in the “hit” of a button than there is in a TV news break! So where do you want to place your business — in front of the TV, billboard or digital mediums?
Knowing the basics of the online platforms and understanding your audience will be the first step in successfully harnessing the power of social media. Check out these resources for a firm grasp on the tools, then implement the ones that will work for your business and monetize your online presence.