Social media is evolving to greater heights each day, but why? Because, It Works!
There are a number of skeptics, along with those who are resilient to change, but the vast majority are adapting to the medium. Why? It is free, reaches scores of people in minutes and almost everyone is tapped into the internet. An underlying restraint could be the user friendliness of the platform that skews in the skeptics. Not everyone is adept to adjusting their technical learning curve but for the upcoming generations, new media deems to be part of their DNA!
Social media lends itself to the cutting edge communication that all generations can immerse themselves in. Whether for business or pleasure, it offers latitude. Through many sites you can manifest news, information, videos or pictures across the globe anytime of day and majority are FREE. But one of the main differentiators, it is more sociably accepting. People who have been introverts for years are now joining the extroverts in online communities and cultural barriers are breaking down.
Interaction in social media sites are woven into our daily lives and slowly being stitched into business operations. Coca-Cola recognizes the importance and created their own set of principles. Stating: “These Online Social Media Principles have been developed to help empower our associates to participate in this new frontier of marketing and communications, represent our Company, and share the optimistic and positive spirits of our brands.” With that, reports show that online activity has amassed exponentially over the last couple of years and is poised to broaden its landscape to be the medium of choice worldwide. Why? It Works!