Everyone actively using Facebook has a prerogative or goal in mind while navigating the platform. So which cover do you wear?
- Entrepreneur/Business Entity
Now that you have illustrated your cover, are you turning the right pages?
Facebook Profile: created by users to communicate with friends, family, colleagues and/or acquaintances about stuff happening in life.
Facebook Official Page: Allows communication with customers and fans on products, services, events, etc.
Community Page: This is for generating support for a favorite cause or topic. If it becomes very popular (attracting thousands of fans), it will be adopted and maintained by the Facebook community.
Groups: Have a professional interest or hobby? Then a group is the other option to create, allowing updates and communication on the topic of interest with like minded peeps.
As the saying goes, “don’t judge a book by its cover” and social media can easily land people in the wrong category if the platforms are used differently than what they intend to provide. If you are actively engaged on Facebook, understand the do’s and don’ts in social media to avoid the pitfalls. For instance, when you befriend someone on Facebook, you are extending an invitation to build on the “friend” connection. Don’t confuse this with promoting anything different because those who are within your friendship network circle may end up hitting the “hide” or “spam” button.
Social media is proliferating attention and the more who learn to understand it, will not only be successful with building relationships but also know that it can either make or break reputations.
Keep in mind that sending a friendship invitation is not intended to be someone added to your marketing list. Knowing your facebook cover will help maintain your reputation and the legacy you are creating to uphold.