With social media providing the opportunity to engage, connect and collaborate, it brings a different lens to the way peeps network.
Back in the day, most were plugging in hours to build their connections by relationship building with rich content and compelling information. But now, there’s a lot of “noise” in the social-verse and the blogging community. Meaning, online posts for the sake of posting and automating communications rather than building a relevant network.
To be effective in the social media arena, goals need to be clear and concise. If the goal is to increase mass followers than there would be less emphasis on quality. But if the main goal is to capitalize on the current social media opportunities to increase brand awareness and offer valuable information, then quality content must be the focus.
Remember, the only difference in networking online than offline are the geographical barriers. There are vast possibilities to connect with a greater audience online vs offline but keep in mind that there is also a greater risk for the wrong information to go viral.
The ultimate measure is based on when you reach out to your network with a call to action. For example, if you have 10,000 connections/followers, and a marketing campaign is channeled to these individuals, your invested return on your network will be reflected in the number who answered, the cohesive bonds. Those who are within your geodesic distance will more likely be your loyal base.
Bottom line, stay close to your social media strategy and don’t lose site of the true meaning of networking; it is never a numbers game!